{"id":8348,"date":"2026-03-13T18:49:21","date_gmt":"2026-03-13T22:49:21","guid":{"rendered":"https:\/\/www.mersanlaw.com\/?p=8348"},"modified":"2026-03-13T18:49:22","modified_gmt":"2026-03-13T22:49:22","slug":"07-non-traditional-trademarks","status":"publish","type":"post","link":"https:\/\/www.mersanlaw.com\/pt\/podcast-eng\/07-non-traditional-trademarks\/","title":{"rendered":"07. Non-Traditional Trademarks"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Discover what non-traditional trademarks are and what the law says about what can be registered (and what cannot). In this episode, our Partner Lorena Mers\u00e1n explains everything you need to know when registering your trademark.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: 07. Marcas no tradicionales\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0pUNjKKKtuTT3tyyXlHWxq?utm_source=oembed\"><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Discover what non-traditional trademarks are and what the law says about what can be registered (and what cannot). In this episode, our Partner Lorena Mers\u00e1n explains everything you need to know when registering your trademark.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[438],"tags":[],"class_list":["post-8348","post","type-post","status-publish","format-standard","hentry","category-podcast-eng"],"_links":{"self":[{"href":"https:\/\/www.mersanlaw.com\/pt\/wp-json\/wp\/v2\/posts\/8348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mersanlaw.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mersanlaw.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mersanlaw.com\/pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mersanlaw.com\/pt\/wp-json\/wp\/v2\/comments?post=8348"}],"version-history":[{"count":0,"href":"https:\/\/www.mersanlaw.com\/pt\/wp-json\/wp\/v2\/posts\/8348\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mersanlaw.com\/pt\/wp-json\/wp\/v2\/media?parent=8348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mersanlaw.com\/pt\/wp-json\/wp\/v2\/categories?post=8348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mersanlaw.com\/pt\/wp-json\/wp\/v2\/tags?post=8348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}