LORENA MERSÁN

Partner
lorenamersan@mersanlaw.com
Biography

Lawyer graduated from Universidad Nacional de Asunción and Legis Master (LL.M.) from Columbia Law School (New York). She is a reference in intellectual property and dispute resolution in Paraguay, with a practice focused on the strategic protection and valuation of intangible assets in highly competitive and regulated environments.

As an Intellectual Property Agent, she leads comprehensive strategies for the protection of trademarks, copyrights and international portfolios, including the design of regional protection structures, complex litigation and administrative defense before competent authorities. Her experience covers sectors related to innovation, technology, consumer goods and international brand expansion.

She integrates and has chaired technical committees in international organizations such as ASIPI, AIPPI and INTA, actively participating in regional discussions on regulatory developments, non-traditional trademarks, enforcement and global intellectual property trends. She is author and co-author of specialized publications on intellectual property in international reference works and legal journals.

Her profile combines international academic training, institutional leadership and sophisticated practice oriented toward strategic results for local and multinational companies.

Practice Areas
  • Intellectual Property.
  • Dispute Resolution.
  • Corporate Law.
Education
  • Legis Master (LL.M.), 2013. Columbia Law School (New York, USA).
  • Lawyer, 2010. Faculty of Law and Social Sciences, National University of Asunción.
Languages
Spanish | English | Italian | Portuguese
Memberships and Associations
  • Paraguayan Bar Association.
  • International Bar Association (IBA).
  • Paraguayan Association of Intellectual Property Agents (APAPI).
  • Inter-American Association of Intellectual Property (ASIPI).
  • International Association for the Protection of Intellectual Property (AIPPI).
  • Global Advertising Lawyers Alliance (GALA).
  • International Trademark Association (INTA).
Other Academic and Professional Activities
  • Intellectual Property Agent.
  • Chair of the Trademarks Committee of ASIPI (2023 – present).
  • Vice President of the Paraguayan Chapter of AIPPI (2022 – present).
  • Member of the Board of Directors of APAPI (2017 – present).
  • National Delegate of ASIPI (2018–2023).
  • Former Chair of the Fashion Law Committee of ASIPI (2021–2023).
  • Secretary of the Fashion Law Committee of ASIPI (2016–2018).
  • Member of the Non-Traditional Trademarks Committee of INTA (2022 – present).
  • Member of the Famous and Well-Known Trademarks Committee of INTA (2018–2019).
  • Member of the Subcommittee on Relations between Latin American Trademark Offices (2014–2017).
  • Contributor to Latin Lawyer Reference – Intellectual Property Edition 2019, article co-authored with attorney Liliana Nolan for LATIN LAWYER 2019.
  • Co-author of the chapter “Paraguay – Intellectual Property Overview” (2014–2018), Latin Lawyer.
  • Teaching Assistant for the Contracts Chair, National University of Asunción, April 2011 – July 2012.
  • Co-author of Chapter 4 – “Protecting Trademarks and Copyrights Internationally” in the publication “BASICS OF LICENSING: International Edition”, by Danny Simon and Greg Battersby – Kent Press, USA, 2014.